MODIFYING ONLINE GAME FUNCTIONALITY BASED ON MOBILE USER ACQUISITION

摘要

A method is disclosed for modifying a dynamic of an online game for a user based on characteristics of an advertising campaign that led to an acquiring of the user into the online game of a game networking system. An acquisition of a user into the online game is identified. A characteristic of an advertising campaign that led to the acquisition of the user into the online game is identified. A dynamic of the online game is modified based on the characteristic of the advertising campaign. In various embodiments, the modifying of the dynamic includes modifying initial characteristics of the online game.

主权项

1. A method comprising:
identifying a player acquisition in which a user becomes a new player of a computer-implemented online game; identifying a characteristic of an advertising campaign that led to the acquisition of the user; and modifying a dynamic of the online game based on the characteristic of the advertising campaign, the modifying of the dynamic of the online game being performed by a computer processor.