发明名称 SERVING ADVERTISEMENTS FOR SEARCH PREVIEW BASED ON USER INTENTS
摘要 Monetization is provided for a process of non-committal intent preview, disambiguation, and refinement of a search. Based on a non-committal intent preview, disambiguation, and refinement process, a user intent may be determined. The user intent may represent an action a user may intend to perform corresponding with a particular entity. An advertisement may be selected based on the identified user intent. The advertisement may then be communicated to a user device for inclusion in a search intent preview for presentation to a user prior to execution of a search query.
申请公布号 WO2014153086(A3) 申请公布日期 2014.12.04
申请号 WO2014US28993 申请日期 2014.03.14
申请人 MICROSOFT CORPORATION 发明人 MARANTZ, DANIEL;YUEN, AARON CHUN-WIN;BERNTSON, ALEC JOHN;KUO, YU-TING;WANG, KUANSAN;PRAJAPATI, GAURANG
分类号 G06Q30/00 主分类号 G06Q30/00
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