发明名称 |
SERVING ADVERTISEMENTS FOR SEARCH PREVIEW BASED ON USER INTENTS |
摘要 |
Monetization is provided for a process of non-committal intent preview, disambiguation, and refinement of a search. Based on a non-committal intent preview, disambiguation, and refinement process, a user intent may be determined. The user intent may represent an action a user may intend to perform corresponding with a particular entity. An advertisement may be selected based on the identified user intent. The advertisement may then be communicated to a user device for inclusion in a search intent preview for presentation to a user prior to execution of a search query. |
申请公布号 |
WO2014153086(A3) |
申请公布日期 |
2014.12.04 |
申请号 |
WO2014US28993 |
申请日期 |
2014.03.14 |
申请人 |
MICROSOFT CORPORATION |
发明人 |
MARANTZ, DANIEL;YUEN, AARON CHUN-WIN;BERNTSON, ALEC JOHN;KUO, YU-TING;WANG, KUANSAN;PRAJAPATI, GAURANG |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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