发明名称 ADVERTISEMENT SYSTEM USING RETAILER INVENTORY
摘要 An advertisement system which uses a retailer inventory is described, for example, to dynamically generate advertisements with data from the retailer inventory. In various examples product data from a retailer inventory such as numbers of remaining units of a product, is available to an advertising server by querying a retailer inventory. In various examples a retailer is able to create an advertisement design for a selling period; the design is used to dynamically generate advertisements in response to advertisement impression requests from information retrieval systems, dedicated sales sites, and other entities. In various examples, prices, minimal bids and other data is calculated using data retrieved from a retailer inventory and input to advertisements generated for display at end user devices. In an example group buying is facilitated by generating advertisements stating a current number of participants out of a target number of participants.
申请公布号 US2014358696(A1) 申请公布日期 2014.12.04
申请号 US201313908288 申请日期 2013.06.03
申请人 Microsoft Corporation 发明人 Ben-Dor Karen Master;Karmon Kfir;Engel Yagil
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method comprising: receiving, at a processor, an advertisement impression request; accessing an advertisement design associated with the advertisement impression request; obtaining data from a retailer inventory about one or more products specified in the advertisement design; dynamically generating an advertisement according to the advertisement design and using the obtained data.
地址 Redmond WA US