SYSTEMS AND METHODS FOR TRACKING MOBILE ADVERTISING DISPLAYS

摘要

Methods for tracking a mobile advertising display configured to mount to a bicycle having one or more identifying indicia associated with the display are described. The methods include the steps of coupling a mounting mechanism and a display to the bicycle, operating the bicycle in a location where the display can be viewed by pedestrian, bicycle, and/or motorized traffic, and collecting indicia data from consumers. In some examples, the methods further include analyzing effectiveness of advertising parameters based on the indicia data collected from consumers and adjusting advertisement based on the analysis. In other examples, the methods include paying a cyclist based on the collected indicia data.

主权项

1. A method for tracking a mobile advertising display configured to mount to a bicycle having a frame and a wheel, the mobile advertising display being a mounting mechanism configured to mount to the frame of the bicycle proximate the wheel, at least one brace coupled to the mounting mechanism, at least one display retained on the at least one brace, and one or more identifying indicia associated with the at least one display, the method comprising:
coupling the mounting mechanism and the at least one display to the bicycle; operating the bicycle in a location where the at least one display can be viewed by one or more of pedestrian, bicycle, and motorized traffic; and collecting indicia data from consumers.