SOCIAL MEDIA PRICING ENGINE

摘要

Processes for determining predicted prices of social media actions from disparate social media types are disclosed. In one example process, campaign attribute data associated with an advertising campaign on a social media service may be received. The campaign attribute data and historical campaign attribute data associated with previously performed advertising campaigns may be used to generate a plurality of predicted prices for the social media action. A weighted sum of the plurality of predicted prices may be calculated to generate a final predicted price for the social media action. Predicted prices for other social media actions performed on other social media services may similarly be generated. Systems and non-transitory computer-readable storage media for performing these processes are also provided.

主权项

1. A computer-implemented method for determining a price per action in a social media service, the method comprising:
receiving, at a pricing server, campaign attribute data associated with a first advertising campaign on a first social media service; generating a first plurality of price predictions for a first social media action of the first social media service based on the campaign attribute data associated with the first advertising campaign and historical campaign data associated with a plurality of historical advertising campaigns; generating a first final price prediction for the first social media action based on the first plurality of price predictions; and transmitting, by the pricing server, the first final price prediction.