METHODS AND APPARATUS FOR ASSOCIATING MEDIA DEVICES WITH A DEMOGRAPHIC COMPOSITION OF A GEOGRAPHIC AREA

摘要

Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. A disclosed example method includes receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member, determining a most used Internet Protocol address from the plurality of Internet Protocol addresses, accessing geographic information and determining a geographic location corresponding to the most used Internet Protocol address, accessing demographic information and determining a demographic profile associated with the geographic location, and associating at least one of the geographic location or the demographic profile with the media device.

主权项

1. A method comprising:
obtaining a plurality of Internet Protocol addresses assigned to a media device associated with a panel member; identifying a geographic area corresponding to a home location, the home location corresponding to an Internet Protocol address of the plurality of Internet Protocol addresses, the geographic area associated with a demographic profile; and associating the demographic profile with the media device.