发明名称 |
INFORMATION PROCESSING SYSTEM AND INFORMATION PROCESSING METHOD |
摘要 |
[Problem] To provide an information processing system and information processing method that allow suitable delivery of advertisements. [Solution] This information processing system is provided with the following: a cookie-setting unit (231) that, in response to a request from a client terminal (400) based on a program contained in page information from an advertising-medium-provision site, makes a browser on said client terminal (400) set a cookie associated with the domain of the advertising-medium-provision site, said cookie containing a user identifier for identifying the user; a cookie-checking unit (232) that uses the aforementioned cookie associated with the domain of the advertising-medium-provision site to obtain browsing information from the browser on the client terminal (400); an SSP unit (210) that receives from the client terminal (400), said client terminal (400) having accessed the advertising-medium-provision site, a notification indicating the presence of an advertisement-display area for the advertising-medium-provision site; and a bidding-determination unit (234) that uses the aforementioned browsing information to determine bidding conditions for the aforementioned advertisement-display area. |
申请公布号 |
WO2014192690(A1) |
申请公布日期 |
2014.12.04 |
申请号 |
WO2014JP63830 |
申请日期 |
2014.05.26 |
申请人 |
KPI SOLUTIONS CO., LTD.;ISHIDA, TETSURO |
发明人 |
ISHIDA, TETSURO;HEUNGMANY, BOUNNONG |
分类号 |
G06Q30/02;G06F13/00;G06Q30/08 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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