Online advertising associated with electronic mapping systems

摘要

Various methods, systems and apparatus for displaying online advertising content associated with a point-of-interest (“POI”) in a digital mapping system, are disclosed. One such method may include detecting a change in the zoom level of an electronic map displayed on a computing device (e.g. desktop/laptop, smart phone, etc. operation on Windows®, Linux®, Mac OS®, iOS®, Android®, etc.) determining if the new zoom-level is at a pre-determined zoom level (e.g. at maximum zoom), identifying a POI on the map, retrieving advertisement content associated with the POI (“POI advertisement content”) and displaying the POI advertisement content. A POI may be a specific point of interest; or, an entire geographic region of a map displayed at a high zoom level. The method may further include detecting a change in the zoom, or pan, of the digital map while POI advertisement content is displayed, and removing or repositioning the POI advertisement content in response.

主权项

1. A method of displaying advertisement content on an electronic map displaying geographic content, in response to a zoom-in command on the electronic map, comprising:
providing an electronic device having a map display application that is coupled to the internet and a display for displaying a selected area of an electronic map; providing two types of content: geographic content and advertisement content, wherein the geographic content resides on a first server and the advertisement content resides on a second server; selecting a pre-determined zoom level for the geographic content displayed on the electronic map; displaying the geographic content; receiving a first zoom-in command, wherein the first zoom-in command is directed at the selected area of the electronic map; determining the pre-determined zoom level has not been reached; displaying the geographic content at a greater level of detail; receiving a second zoom-in command, wherein the second zoom-in command is directed at the selected area of the electronic map; determining the pre-determined zoom level has been reached; transmitting information representing the selected area of the electronic map to the second server; receiving the advertisement content from the second server, and displaying the advertisement content on the display.