发明名称 SYSTEMS AND METHODS FOR AUTO-ADJUST POSITIONING OF PREFERRED CONTENT FOR INCREASED CLICK AND CONVERSION RATES
摘要 A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.
申请公布号 US2014359479(A1) 申请公布日期 2014.12.04
申请号 US201313903669 申请日期 2013.05.28
申请人 Yahoo! Inc. 发明人 Kamdar Gaurav
分类号 G06F3/0482;G06F3/0485 主分类号 G06F3/0482
代理机构 代理人
主权项 1. A method for dynamically auto-adjusting the position of notifications comprising: using one or more computers, obtaining a first set of information, wherein the first set of information comprises at least interests, preferences, and one or more frequent click locations based on at least user interaction data of at least a user with a mobile device; using one or more computers, receiving one or more notifications of one or more recent alert events for the mobile device, wherein the alert events comprise any change in status of an application operating on the mobile device or of an account associated with the mobile device, and wherein the alert events further comprise any communication from a remote server reporting a message from one or more members of a group comprising electronic mail, chat, text messaging, voice mail, and a posting of data to a shared networked data source; using one or more computers, determining one or more user-accessible locations on a graphical display of the mobile device, wherein the user-accessible locations are based on at least one or more physical measurements of the graphical display and the frequent click locations based on user interaction data with the mobile device; using one or more computers, based on at least the first set of information and the notifications of recent alert events, generating a second set of information, wherein the second set of information comprises a subset of the notifications of recent alert events corresponding to at least the interests and preferences based on user interaction data with the mobile device; and using one or more computers, facilitating display of the second set of information at the one or more user-accessible locations on the graphical display of the mobile device.
地址 Sunnyvale CA US