System and method for measuring television audience engagement

摘要

A system and method are disclosed that measures audience engagement with a program based on the time a user spends viewing the program. A program's ability to retain viewers is referred to as the “stickiness” of the program. The viewership for a program is determined by the system and then compared to viewership of various other programs in order to assess the audience retention for the analyzed program as compared to the retention of the other programs. The system calculates a “stickiness index” for the program, which is a numerical representation of the analyzed program's stickiness as compared to the average of the other programs. The system may generate a report including the analyzed data and calculated stickiness index for advertisers, agencies, media sellers, or other parties that are interested in assessing viewership of the analyzed program.

主权项

1. A computer implemented method for evaluating audience engagement with broadcast content, the method comprising:
receiving, on a computing system, tune data from one or more clients, each client associated with a video playback device; analyzing the tune data in order to determine viewership data for program content that is viewed by an audience, the program content having a program length and the viewership data including an average percentage of the program content viewed by the audience; comparing the viewership data to historical viewership data, the historical viewership data associated with other program content having an equivalent program length; and calculating an index based on the historical viewership data, wherein the index reflects an engagement level of the program content relative to other program content.