Increasing engagement of low engagement users in a social network

摘要

Techniques to increase engagement with a social networking system. In one embodiment, an engagement level of a user with a social networking system is monitored. A low engagement user type associated with the user is identified from a plurality of low engagement user types. It is determined whether the engagement level of the user is less than a threshold. If so, a communication is provided for the user based on the low engagement user type associated with the user. The communication may be a notification or a digest communication.

主权项

1. A computer-implemented method comprising:
monitoring, by at least one computing device, an engagement level of a user of a social networking system, the engagement level of the user based on a measure of interaction of the user in the social networking system; determining, by the at least one computing device, whether the engagement level of the user is less than a threshold; and based at least in part on a determination that the engagement level of the user is less than the threshold;
identifying, from a plurality of categories of low engagement user types, a category of low engagement user type to associate with the user based at least in part on the measure of interaction of the user with the social networking system, each category of the plurality of categories of low engagement user types defined based on one or more types of interactions with the social networking system by a social networking system user,generating a communication that comprises a plurality of notifications based on the identified category of low engagement user type associated with the user, andsending at a specified interval, using a communication channel external to the social networking system, the communication to the user, the specified interval based at least in part on the identified category of low engagement user type associated with the user.