Method and system for providing targeted marketing and services in an SDARS network

摘要

A targeted area audio distribution system for Satellite Digital Audio Radio Services Receivers (“SDARS”) provides specific content to listeners based on location. A service provider can facilitate delivery of local content using a telematics device installed in the listener's vehicle. The telematics device uses a content database indexed on an identifier formed from coordinates of a desired geographical area to target particular content for users in a targeted area as small as a few blocks. In addition, interstate drivers can receive location specific advertisements for exits that they may be approaching. Digital audio content can be queued up for insertion into the audio stream based on specific locations. The identifier can also be used to report vehicle performance information from a plurality of vehicles to facilitate providing real-time traffic conditions for many traffic corridors.

主权项

1. A method for performing an action based on the geographical location of a telematics unit of a vehicle, comprising:
determining values of coordinates of a current location of the telematics unit; creating a unique identifier based on the coordinate values; using the unique identifier as a search term to search a database indexed on a plurality of unique keys, wherein the unique keys each correspond to a particular geographical area, and wherein the database is stored on the telematics unit; and performing an action based on data associated with a unique key that matches the search term.