ASSOCIATING OFF-LINE TRANSACTIONS WITH ON-LINE VISITOR WEB SESSIONS

摘要

Methods, system, and computer program products for associating off-line transactions involving a product with visitors to a web-site. Data relating to an off-line transaction and data relating to visitors to a web-site is received in a computer. The computer determines a score for each visitor based on a number of page views relating to a product in the transaction. A subset of visitors may be determined based on the scores. A likely candidate may then be selected from the subset of visitors using matching methods that compare e-mail addresses, IP addresses, geographic proximities, and times of event occurrences of the transaction to those of the visitor web sessions. The visitor having the strongest match may be identified as a likely candidate, and a web session generated by the likely candidate associated with the off-line transaction for analytics analysis of web marketing and web-site design effectiveness.

主权项

1. A method of associating a transaction involving one or more products with a visitor to a web-site, the method comprising:
receiving first data at a computer, the first data relating to the transaction; receiving second data at the computer, the second data relating to a plurality of web sessions, each web session being generated by a visitor to the web-site; for each visitor, determining if any products in the transaction relate to a page viewed by the visitor during the visitor's web session based on the first and second data; generating a visitor score based on a number of products in the transaction that were determined to relate to a viewed web page; and associating one or more of the visitors with the transaction based on the visitor score.