System and Method for Predicting an Outcome By a User in a Single Score

摘要

A scoring probability system for determining the probability of a user to convert an action based upon a single score related to that user.

主权项

1) A probability scoring system configured to determine the probability of a user converting on a given website, the probability scoring system comprising:
a) a memory; and b) a processor configured to:
i) receive actions of the user;ii) parse out the actions to form segment interests of the user;iii) generate event sequences from the actions; andiv) generate a score from the segment interests and the sequence of the actions of the user.