Distribution and Redemption of Coupons Targeted to Mobile Devices

摘要

A system and a method for distributing and redeeming coupons through mobile devices of consumers are disclosed. Consumers submit a coupon and purchase proof to the redemption server through mobile devices. Once the purchase information is confirmed, a reward is granted to the consumers along with a survey with questions about consumer demographic information and product related questions. The consumers' answers to the survey questions help target the future coupon distributions.

主权项

1. A method for distributing coupons to targeted consumers, the method comprising:
sending a coupon identifying one or more products to mobile devices of a plurality of consumers; receiving a proof of purchase for the one or more products identified by the coupon from a consumer; validating the received proof of purchase for the one or more products; responsive to a validated proof of purchase, providing coupon reward to the consumers; sending a survey along with the coupon reward to the consumer, the survey including consumer demographic and products related questions; receiving answers to the survey questions from the consumer; and targeting future coupons to selected consumers based on the answers to survey questions collected from the plurality of consumers.