| 摘要 |
<p>The present invention relates to a system and a method to analyze big data for marketing, capable of enabling medium and small enterprises having difficulty in collecting sufficient information with only internal information, to efficiently collect desired marketing information through a model optimized for marketing and systematically analyze the collected mass information. Information from sources (website) on a network selected based on internal customer information and keywords is searched and an information collecting part collects the result, the collected information is distributed and stored by considering the features of multiple information collecting parts, and the result is provided by analyzing the distributed and stored information in an analyzing method including value analysis through item-associated analysis. The information spread state of customers time-sequentially changed is efficiently analyzed through a repetitive process analyzing correlation between newly accumulated and analyzed data and data stored as the analysis result and provision result, so that even if own analysis information is limited, marketing support information and management support information are efficiently provided. An analysis-specialized company, not an individual company, configures and universally uses the collected information to provide marketing support information which an individual customer company wants, through an analysis method which the customer company wants. In this case, the customer company is able to secure the marketing support information and management support information at low costs through big data analysis.</p> |
