System for customer relationship management using wireless communication

摘要

A method for establishing wireless communication between a service vendor and a customer accepts entry of a wireless address for a customer communications device, obtained from an electronic transaction. The entry of the stored wireless address is confirmed by transmitting a first wireless message that displays a hypertext link to a network address. Response to hypertext link selection classifies the customer communications device, identifies a network applications storage location, and transmits a second wireless message to the customer device that includes a first set of programmed instructions that display a download prompt. Response to download prompt selection transmits a third wireless message to the customer communications device, including a second set of programmed instructions associated with the service vendor, wherein the second set of programmed instructions generates and displays a user-actuable link on the customer communications device. At least customer actuation of the user-actuable link is reported on a display.

主权项

1. A method for establishing wireless communication between a service vendor and a customer, the method comprising:
a) accepting an entry of a wireless address for a customer communications device, wherein the wireless address is obtained from an electronic transaction between the customer and the service vendor and storing the wireless address in a memory that is in signal communication with a host processor; b) confirming the entry of the stored wireless address by transmitting a first wireless message to the customer communications device using the stored wireless address, wherein the first wireless message displays a hypertext link to a network address; c) responding to customer selection of the hypertext link by:
(i) classifying the customer communications device as a predetermined type of device according to information received with the customer selection;(ii) identifying a network applications storage location according to the classification of the customer communications device;(iii) transmitting a second wireless message to the customer communications device, wherein the second wireless message includes a first set of programmed instructions that display a download prompt on the customer communications device; d) responding to customer selection of the download prompt by transmitting a third wireless message to the customer communications device from the identified network applications storage location, wherein the third wireless message includes a second set of programmed instructions associated with the service vendor, wherein the second set of programmed instructions generates and displays, on the customer communications device, a user-actuable link for obtaining information that relates to the service vendor; and e) reporting at least customer actuation of the user-actuable link on a display that is in signal communication with the host processor.