METHOD AND SYSTEM TO MEASURE USER ENGAGEMENT WITH CONTENT THROUGH EVENT TRACKING ON THE CLIENT SIDE

摘要

A method of tracking and analyzing user engagement with content includes receiving content to be displayed on a client device over a network from a publisher, and receiving one or more processing functions on the client device over the network. The processing functions are configured to cause the client device to track and to analyze user events on the client device. The method further includes executing the one or more processing functions on the client device to track and to analyze user events on the client device, and sending results of analyzing user events over the network from the client device to an analytics server. A system for measuring user engagement with content, including an analytics server and a client device configured to track and analyze user events on the client device, and to send the results of analyzing user events to the analytics server is described.

主权项

1. A method of tracking and analyzing user engagement with content, the method comprising:
receiving content to be displayed on a client device over a network from a publisher; receiving one or more processing functions on the client device over the network, the one or more processing functions configured to cause the client device to track and to analyze user events on the client device; executing the one or more processing functions on the client device to track and to analyze user events on the client device; and sending results of analyzing user events over the network from the client device to an analytics server.