METHOD AND SYSTEM FOR TARGETED CONTENT PLACEMENT

摘要

A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of at least one financial institution. Each anonymous identification is associated with financial information for a respective customer of the at least one financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.

主权项

1. A system that facilitates processing a list of customers to receive targeted content, the system comprising:
a database that stores anonymous identification codes associated with customers' financial records; and a processor configured to:
receive financial records for customers of at least one financial institution;associate the received financial records of each customer with an anonymous identification code, each anonymous identification code being representative of a respective customer;store the anonymous identification codes and the financial records in the database;receive a request for a list of customers who meet at least one criteria;query the database to identify customers based on the at least one criteria and the stored financial records;generate a targeted list of customers based on the customers identified when querying the database, wherein the targeted list of customers identifies each customer using an anonymous identifier that is representative of a customer of the at least one financial institution but does not personally identify the customer;receive unique identifiers, each unique identifier representative of a customer of the at least one financial institution; anddetermine whether the received unique identifiers personally identify the customer associated with the respective unique identifier;wherein when the received unique identifiers personally identify the customer, the processor is further configured to:
encrypt the received unique identifiers to create an anonymous unique encrypted identification code; andrelease the received unique identifiers that personally identify the customer;wherein associating the received financial records includes associating the received financial records of customers with the respective anonymous unique encrypted identification code for the respective customer.