发明名称 |
HARNESSING LARGE DATA SOURCES TO DEFINE A MOBILE USER'S REAL-TIME CONTEXT THEN DETERMINING AND DELIVERING HIGHLY RELEVANT MOBILE MESSAGES BASED ON THAT CONTEXT |
摘要 |
<p>Embodiments described herein relate generally to receiving information from a mobile device and selecting content to be provided to that mobile device based on the received information. An audience may be identified that is to include the mobile device and/or a user thereof based on the information received from the mobile device. The identified audience may be associated with a campaign. Accordingly, content also associated with the campaign may be identified. This content may be sent to a mobile device associated with the user. A relevancy value may be calculated to indicate whether the content should be provided to the mobile device. If the relevancy value does not meet or exceed a predetermined threshold, then the content may not be provided to the mobile device. Other embodiments may be described and/or claimed.</p> |
申请公布号 |
CA2911563(A1) |
申请公布日期 |
2014.11.20 |
申请号 |
CA20142911563 |
申请日期 |
2014.05.16 |
申请人 |
MOBILERQ, INC. |
发明人 |
MCKINLEY, TYLER;GLATT, DARIN;LONCHAR, BART |
分类号 |
G06Q50/10;G06Q50/30 |
主分类号 |
G06Q50/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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