| 摘要 |
<p>The present invention relates to a mobile device having a digital marketing application and a digital marketing method using the same. The mobile device according to an embodiment of the present invention comprises: a page information requesting unit to request page information of facebook including personal information and marketing information; a page information receiving unit to receive the page information from the facebook; a QR code generation button to generate a QR code including the page information transmitted from the page information receiving unit, wherein the QR code generation button is provided on an output screen to display the page information transmitted from the page information receiving unit; a camera to photograph the QR code which is distributed in off-line; and a QR code recognizing unit to recognize page information in the photographed QR code. According to the present invention, as the QR code includes personal information and marketing information, the marketing information can be advertised and promoted to unspecified individuals who photograph the QR code. Furthermore, a QR code photographer can post his/her marketing information on the page of a user who generates the QR code, thereby maximizing a marketing effect according to a new marketing manner and easily establishing a social relationship.</p> |
