发明名称 |
Cell-allocation in location-selective information provision systems |
摘要 |
Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility. |
申请公布号 |
US8892460(B2) |
申请公布日期 |
2014.11.18 |
申请号 |
US201113220018 |
申请日期 |
2011.08.29 |
申请人 |
MOASIS Global Inc. |
发明人 |
Golden Steven;Golden Ryan;Mullen Jason |
分类号 |
G06Q30/02;G06Q10/06;G06Q30/08;H04W4/02;H04L29/06;H04L29/08 |
主分类号 |
G06Q30/02 |
代理机构 |
Cuenot, Forsythe & Kim, LLC |
代理人 |
Cuenot, Forsythe & Kim, LLC ;Kim Stanley A. |
主权项 |
1. A system comprising: a server that divides a geographical area into a virtual grid comprising a plurality of cells;
by the server, assigns for each cell in the plurality of cells at least one content set, and stores, for the assignment, content set selection criteria comprising: an application and a format for the application; receives in periodic intervals, by the server, from an application on an information playback device: a location of the information playback device, and identification data for the application on the information playback device; determines, by the server, a cell of the plurality of cells using the received location of the information playback device; identifies by the server a content set from the plurality of cell content sets, and, using the determined cell and the received identification data, content set selection criteria for the application: and transmits the identified content set to the application according to the format of the identified content set selection criteria for the cell. |
地址 |
San Francisco CA US |