OFFER INCLUSION FOR OVER THE TOP (OTT) CONTENT

摘要

Inspection of over the top (OTT) content to facilitate offering non-OTT content or other content and/or services as an alternative to the OTT content is contemplated. The OTT content may be inspected at an access point configured to provide a broadband or other connection between a device consuming the OTT content and a device sourcing the content. Data packets or other signaling may be added to the OTT content at the access point in order to announce the offer.

主权项

1. A method of inserting an offer within over the top (OTT) content accessed through a Web browser operating on a device, the OTT content being delivered from a source to the Web browser using Internet Protocol (IP) signaling carried over a broadband connection, the Web browser being configured to facilitate processing the IP signaling for display to a user, the method comprising:
determining inspection information for the OTT content, the inspection information being based on an inspection of the IP signaling carrying the OTT content to the Web browser; determining an offer as a function of the inspection information; and facilitating an insertion of the offer within the IP signaling carrying the OTT content to the Web browser, the insertion sufficient to facilitate interfacing the offer with the user through the Web browser.