| 摘要 |
Certain embodiments of the disclosure relate to methods and systems that support automated, targeted polling of consumers via an e-commerce promotions platform for administering e-commerce promotional activities, such as, for example, sweepstakes, contests, giveaways, and/or instant wins. |
| 主权项 |
1. A method of operating an e-commerce promotions platform that supports automated targeted polling of a plurality of consumers, the method comprising:
in a computer system configured to manage a promotional activity on an e-commerce platform that communicatively couples to a respective communication device of each of a plurality of users,
providing a first set of questions comprising one or more questions;receiving, from a poll sponsor, information representative of a consumer demographic, and information identifying a second set of questions comprising one or more questions chosen by the poll sponsor;receiving a request to participate in a promotional activity supported by the computer system, from a communication device of a first consumer of the plurality of consumers;in response to receiving the request to participate, selecting one or more particular questions from the second set of questions, wherein the selection of the one or more particular questions is performed according to personal information of the first consumer accessed by the computer system;forming a third set of questions from the first set of questions and the one or more particular questions, such that the third set of questions includes the one or more particular questions;presenting the questions of the third set of questions to the first consumer via the communication device of the first consumer;collecting, via the communication device of the first consumer, any responses of the first consumer to the questions of the third set of questions; anddelivering, to a recipient identified to the computer system by the poll sponsor, only responses of the first consumer to the one or more particular questions. |
