| 摘要 |
A system and method to determine influence power of users based on transaction data and social networking data. An influence score represents the effectiveness of users in influencing the purchase decisions of others. For example, after comparing the transactions of a user and the transactions of the followers or friends of the users, as identified by the social networking data and/or a registration process, the transactions of the followers or friends influenced by the user can be identified and used to determine the influence score of the user. The influenced transactions may be identified based on correlating items purchased via the influenced transactions, and/or based on correlating merchants with whom the influenced transactions are performed. The influence score can be computed based on a size of the influenced transactions and be used to rank users for the targeting, customization, and/or prioritization of future offers. |
| 主权项 |
1. A computer-implemented in a computing apparatus having a payment processor and a portal, the method comprising:
processing, by the payment processor, payment transactions in a payment processing network; generating, by the payment processor, transaction data recording the payment transactions processed by the payment processor; receiving, in the portal, social networking data identifying a first user and a plurality of second users following the first user in a social networking site; identifying, by the computing apparatus, one or more first accounts of the first user and a plurality of second accounts of the second users, wherein the first user has one or more first influencing activities; identifying, by the computing apparatus, influenced transactions in the plurality of second accounts based on that, wherein the influenced transactions satisfy a set of predetermined criteria in relation with the one or more first influencing activities; aggregating, by the computing apparatus, the influenced transactions to compute an aggregated size of the influenced transactions in the plurality of second accounts of the second users; computing, by the portal, an influence score of the first user based on the aggregated size of the influenced transactions in the plurality of second accounts of the second users, wherein the influence score is indicative of a power of the first user in influencing the second users in making purchasing decisions; and providing, by the computing apparatus, the influence sore to customize content presented to the first user. |
