REWARDING ONLINE ADVOCATES

摘要

A method and associated systems for rewarding online advocates. The invention identifies a primary advocate as a person or entity that endorses or advocates a product or service. The invention then automatically detects, tracks, and analyzes characteristics of the advocate's act of advocating the product or service to recipients. The invention also tracks the primary advocate's conversions, which occur when the primary advocate's act of advocating influences a recipient into advocating a product or service. The invention then automatically rewards the primary advocate as a function of characteristics of the primary advocate's influence and of the primary advocate's ability to convert recipients.

主权项

1. A method for rewarding an online advocate, the method comprising:
a processor of a computer system identifying an entity as a primary advocate, wherein the identifying is a function of an advocacy of the entity, and wherein the advocacy comprises the entity's act of advocating an advocated product or service; the processor automatically tracking a set of the primary advocate's conversions, wherein a tracked conversion of the set of the primary advocate's conversions comprises a first converted advocate's advocacy, and wherein the first converted advocate's advocacy comprises the first converted advocate's act of advocating the advocated product or service as a function of the primary advocate's advocacy; the processor determining a reward for the primary advocate as a function of the identification and as a further function of the tracked conversion.