Digital Billboard Advertising

摘要

An advertising campaign is provided for display on one or more digital billboards. Information about a geographic location of the digital billboard and an available inventory of time intervals for display of digital content is established. Pricing guidelines for the available inventory are defined, and digital content campaigns are created that identify a particular digital billboard or billboards, and specify pricing information indicating prices for displaying digital content on the billboard. A contract is executed for the digital content campaign, and the digital content associated with the campaign is displayed on the digital billboard based on a play schedule defining a time interval and number of times that the digital content will be displayed for the time interval.

主权项

1. A method for providing an advertising campaign on a digital billboard, comprising:
establishing information about at least one digital billboard operated by a seller, the established information comprising a geographic location of the digital billboard and an available inventory formed of time intervals in which digital content may be displayed by the digital billboard; defining pricing guidelines for the seller, the pricing guidelines indicating pricing requirements for the available inventory on the digital billboard; receiving a plurality of digital content campaigns from the plurality of advertisers, the digital content campaigns identifying the digital billboard operated by the seller and specifying pricing information indicating prices advertisers will pay to display digital content on the billboard; selecting a digital content campaign of the plurality of digital content campaigns responsive to an analysis of the plurality of digital content campaigns and the pricing guidelines; creating a play schedule for the selected digital content campaign, the play schedule defining a time interval and a number of times that digital content associated with the selected digital content campaign will be displayed on the digital billboard for the time interval; and providing instructions to the digital billboard for displaying the digital content associated with the selected digital content campaign according to the play schedule.