| 摘要 |
<p>The specification discloses a system and a method for providing an advertisement service for a user by using a search key word used by the user in the past. In order to accomplish this, the system for providing an advertisement service comprises a user terminal having an advertisement software installed and transmitting a search key word inputted in a webpage to the outside; a web server which provides an alliance site having embedded action scripts, collects a connection address from the user terminal having visited the alliance site via the action scripts, and supplies the collected result to the outside; and an operator server which extracts the connection address provided from the web server and the search key word stored at the connection address, analyzes whether the search key word matches a specified key word on the alliance site, and generates advertisement information by using the matched key word. According to the present invention, the advertisement service related to the search key word of the web page, which is used in the past, is provided, and the advertisement service is provided as soon as the user accesses the alliance site.</p> |
