Web Messaging System and Method Based on Context Awareness for Providing Social Commerce Service Broadening Marketing Campaign Channel

摘要

PURPOSE: A context-aware based web messaging system providing a social commerce service through a marketing campaign channel and a method thereof are provided to easily see a marketing campaign by extending various web browsing channels or messaging channels delivered to a user terminal. CONSTITUTION: A linking gateway(460) performs communication with an external server. A first database stores marketing campaign pages corresponding to each member store code. A core module(430) composes the marketing campaign pages corresponding to each member store code based on member store information. The core module extracts the marketing campaign pages to provide the pages to a user terminal. [Reference numerals] (410) Member store management part; (411) Member store DB; (430) Core module; (431) Marketing DB; (440) Page providing part; (450) Member store code extracting part; (450) Optional service processing part(CSI, no-charge call, etc.); (460) Linking gateway; (A1) QR code; (A2) NFC tag; (A3) Link URL; (B1) Member store code; (B2) Location; (B3) Promotional information; (CC) Member store code; (EE) Member store open campaign available; (FF) Member store promotional information, member store review information, interest-drawing information, real-time position based peripheral information, etc.; (GG) Open API providing server; (HH) Transaction generating server; (II) User terminal