发明名称 |
ADAPTIVE EXPERIMENTATION AND OPTIMIZATION IN AUTOMATED PROMOTIONAL TESTING |
摘要 |
Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions automatically formulated using highly granular test variables on subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. |
申请公布号 |
US2014330633(A1) |
申请公布日期 |
2014.11.06 |
申请号 |
US201414231426 |
申请日期 |
2014.03.31 |
申请人 |
Moran David;Montero Michael |
发明人 |
Moran David;Montero Michael |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
|
代理人 |
|
主权项 |
1. A computer-implemented method for performing promotion optimization, comprising:
generating a plurality of test promotions; administering the plurality of test promotions to a plurality of segmented subpopulations of consumers; obtaining responses from said segmented subpopulations of consumers; and generating a general population promotion responsive to analysis of said responses, wherein said plurality of test promotions are automatically generated. |
地址 |
Palo Alto CA US |