AUTOMATED EVENT CORRELATION TO IMPROVE PROMOTIONAL TESTING

摘要

Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion.

主权项

1. A computer-implemented method for performing promotion optimization, comprising:
generating a plurality of test promotions; administering the plurality of test promotions to a plurality of segmented subpopulations of consumers; obtaining responses from said segmented subpopulations of consumers; and generating a general population promotion responsive to analysis of said responses, wherein said plurality of test promotions automatically account for covariates.