发明名称 |
METHODS AND APPARATUS TO DETERMINE RATINGS INFORMATION FOR ONLINE MEDIA PRESENTATIONS |
摘要 |
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example method includes receiving pingback messages corresponding to presentation of media at a client device, determining a portion of the media that was presented at the client device based on the pingback messages, obtaining demographic information associated with the client device, and determining a demographic characteristic associated with the presentation of the portion of the media based on the pingback messages and the demographic information. |
申请公布号 |
WO2014179218(A1) |
申请公布日期 |
2014.11.06 |
申请号 |
WO2014US35683 |
申请日期 |
2014.04.28 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
SPLAINE, STEVEN J.;GAYNOR, KEVIN K.;NARASIMHA, GOLI REDDY |
分类号 |
H04N21/258;H04N21/25 |
主分类号 |
H04N21/258 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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