CONTENT DISTRIBUTION

摘要

The distribution of content items, such as news items, in a news publishing platform is governed by a plurality of interrelated factors. These factors include publisher bias, trust bias, and user-specific bias, which reflect the user's reading history, the social clusters to which the user belongs, the user's location etc. To model the relevance of each content item to a given user, a metric of the overall story strength is calculated in accordance with one or more of these biases. The content item is delivered to the target in accordance with the story strength metric.

主权项

1. A method for controlling the distribution of news content to a distribution target, the method comprising:
acquiring a content item; processing the content item to extract information corresponding to at least one named entity; determining, using a processor, a trust bias weighting factor, the trust bias weighting factor being determined in dependence upon the at least one named entity; determining, using the processor, a publisher bias weighting factor; for each user, determining one or more user-specific weighting factors; calculating, using the processor, a strength metric for the content item in accordance with the publisher bias weighting factor, the trust bias weighting factor and the or each user- specific bias weighting factor; and providing the content item to the distribution target in accordance with the strength metric.