CALL TRACKING SYSTEM AND METHOD

摘要

Methods and systems for capturing and tracking call information relating to a call from a user to a merchant are provided. According to one embodiment of the disclosed subject matter, a request for a call to a merchant from a user on a device is received and a data connection is initiated with a call analytics platform over which user information is sent from the device to the platform. A unique number allowing the device to call the platform is then passed back to the device. The device calls the platform, call context data is captured, and the call is processed to the merchant. Information relating to the user and merchant call is tracked and logged.

主权项

1. A method for capturing and tracking call information, the method comprising:
receiving a request for a call to a merchant from a user on a device; capturing device user data relating to said device requesting said call; initiating a data connection between said device and a call analytics platform; sending said device user data to said call analytics platform, said call analytics platform performing the following steps: identifying a customer number associated with said request and based on said device user data; allocating a unique ID to said customer number, said unique ID enabling said device to make a call to said call analytics platform; and sending said unique ID to said device via said data connection between said device and said call analytics platform; calling said unique ID from said device; capturing call context data relating to said call from said device; connecting said device to said merchant; and tracking and logging information relating said call between said device and said merchant.