| 发明名称 |
METHODS AND APPARATUS TO DETERMINE RATINGS INFORMATION FOR ONLINE MEDIA PRESENTATIONS |
| 摘要 |
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example method includes receiving pingback messages corresponding to presentation of media at a client device, determining a portion of the media that was presented at the client device based on the pingback messages, obtaining demographic information associated with the client device, and determining a demographic characteristic associated with the presentation of the portion of the media based on the pingback messages and the demographic information. |
| 申请公布号 |
US2014324545(A1) |
申请公布日期 |
2014.10.30 |
| 申请号 |
US201314025575 |
申请日期 |
2013.09.12 |
| 申请人 |
Splaine Steven J.;Gaynor Kevin K.;Narasimha Goli Reddy |
发明人 |
Splaine Steven J.;Gaynor Kevin K.;Narasimha Goli Reddy |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method, comprising:
receiving a plurality of messages over a time period, the messages corresponding to presentation of media at a client device; determining, using a logic circuit, a portion of the media that was presented at the client device based on the messages; obtaining demographic information associated with the client device; and determining, using the logic circuit, a demographic characteristic associated with the presentation of the portion of the media based on the messages and the demographic information. |
| 地址 |
Tampa FL US |
