METHOD AND APPARATUS FOR CONTENT PRESENTATION IN ASSOCIATION WITH A TELEPHONE CALL

摘要

A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.

主权项

1. A method of controlling presentation of content on a communication device, the method comprising:
receiving electronic notification of initiation of a call from a first communication device operated by a first private individual to a second communication device operated by a second private individual; transmitting a signal to the first communication device to delay dialing the call, without soliciting action by the first private individual; and for at least one of the first private individual and the second private individual:
retrieving social media content associated with the one private individual; andtransmitting the social media content to the communication device operated by the other of the first private individual and the second private individual.