| 摘要 |
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving user interaction data, wherein the user interaction specifies user interactions with content items and conversion items. A conversion item is a user action that satisfies a predetermined conversion criteria. The method includes receiving conversion data including conversion path data for a plurality of conversion paths, wherein each conversion path includes user interaction data prior to and including a conversion event. The method includes determining a first interaction, an assist interaction or a last interaction with content items for the conversion event. The method includes providing an ability to define a segment, using a processor, the conversion path data based on path-level dimensions and path-level metrics. |
