| 摘要 |
<p>The present invention relates to a smart TV which has an advertisement information providing function according to object targets based on an emotional advertisement. The smart TV, which has the advertisement information providing function about an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by dividing advertisement processes into the implicit advertisement process and an explicit advertisement process, includes a detail information providing module which provides advertisement detail information of an advertisement object which is positioned within an area which is previously set from position information which is generated according to the detection of a current position by a remote control as a pressurization touch signal is received from the remote control after detecting the position of an UI screen which is formed in an output unit which is targeted by the remote control and starting a cursor formation which is matched with the detected position.</p> |
