发明名称 |
Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems |
摘要 |
This invention improves upon existing pay-per-click arrangements by periodically generating a code associated with the search-engine end users. This code, preferably in the form of a serial number, is compared to the end user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use. |
申请公布号 |
US8874486(B2) |
申请公布日期 |
2014.10.28 |
申请号 |
US201213668408 |
申请日期 |
2012.11.05 |
申请人 |
Brite Smart Corp. |
发明人 |
Zuili Patrick |
分类号 |
G06F21/00;G06Q30/02 |
主分类号 |
G06F21/00 |
代理机构 |
Kasha Law LLC |
代理人 |
Kasha John R.;Kasha Law LLC |
主权项 |
1. A method for detecting fraudulent activity in a pay-per-click system, comprising:
(a) providing a pay-per-click engine; b) receiving a request from an end user's computer; c) generating a unique code for identifying said end user's computer; d) transmitting said code to said end user's computer; e) transmitting to said end user's computer, in response to said request, one or more links associated with one or more websites associated with one or more merchants; f) generating website information regarding a website selected by the end user when said end user clicks one of said links; g) receiving said code and said website information from said end user's computer; and h) detecting fraudulent activity by measuring the duration between clicks by said end user to said selected website by examining said code and website information. |
地址 |
Tyler TX US |