Transmission and reception apparatus, methods, and systems for filtering content

摘要

Disclosed herein is a transmission apparatus for distributing a content to a client, including: a question generation section configured to generate question information representative of a question regarding liking of a user of the client; and a transmission section configured to transmit the question information and provider side answer information in the form of a bit string representative of an answer set by a provider which provides the content to the question regarding the liking of the user to the client.

主权项

1. A transmission apparatus for distributing a content item to a client, comprising:
question generation means for generating question information representative of a question regarding one or a combination of preference, demographic, and interest information of a user of the client; and transmission means for
transmitting the question information to the user, the question information being used to generate user answer information that is representative of an answer to the question input by the user in response to the question represented by the question information, the user answer information being stored in a memory and retrieved to filter the content item, andtransmitting the content item together with provider side answer information of an answer to the question set by a provider, the provider side answer information being associated with the content item, wherein the provider side answer information is compared with the user answer information stored in the memory to filter the content item based on whether the provider side answer information matches the user side answer information, and the user answer information has a same predetermined format as the provider side answer information.