发明名称 |
Method and System for Making a Targeted Offer to an Audience |
摘要 |
A method for making a targeted offer to an audience of a population of entities (e.g., social network). The method involves retrieving, from one or more databases, a first set of information including activities and characteristics attributable to a first plurality of entities; generating a plurality of interaction associations based on at least one of selected activities criteria and selected characteristics criteria from the first set of information; and conveying to a third party one or more interaction associations to enable the third party to identify a second set of information including activities and characteristics attributable to a second plurality of entities. The second set of information has matching activities and characteristics to the activities and characteristics of the interaction associations. The second plurality of entities has a propensity to carry out certain activities based on the activities criteria and/or characteristics criteria used in forming the interaction associations, to enable a targeted offer to be made to an audience of the second plurality of entities. A system for making a targeted offer to an audience of a population of entities (e.g., social network). |
申请公布号 |
US2014316888(A1) |
申请公布日期 |
2014.10.23 |
申请号 |
US201313866794 |
申请日期 |
2013.04.19 |
申请人 |
INCORPORATED MASTERCARD INTERNATIONAL |
发明人 |
Villars Curtis |
分类号 |
G06Q50/00;G06Q30/02 |
主分类号 |
G06Q50/00 |
代理机构 |
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代理人 |
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主权项 |
1. A method for making a targeted offer to an audience of a population of entities, said method comprising:
retrieving, from one or more databases, a first set of information including activities and characteristics attributable to a first plurality of entities; generating a plurality of interaction associations based on at least one of selected activities criteria and selected characteristics criteria from the first set of information; and conveying to a third party one or more interaction associations to enable the third party to identify a second set of information including activities and characteristics attributable to a second plurality of entities, the second set of information having matching activities and characteristics to the activities and characteristics of the interaction associations, and the second plurality of entities having a propensity to carry out certain activities based on the activities criteria and/or characteristics criteria used in forming the interaction associations, to enable a targeted offer to be made to an audience of the second plurality of entities. |
地址 |
US |