METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS

摘要

Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes a software development kit provider to provide a software development kit to enable an application developer to create an application developer to create a monitoring enabled application. The example apparatus further includes a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier. The example apparatus further includes a data store to store the collected data, and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.

主权项

1. An apparatus to monitor media, the apparatus comprising:
a software development kit provider to provide a software development kit to enable an application developer to create a monitoring enabled application; a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier; a data store to store the collected data; and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.