Apparatuses, methods and systems for ad-hoc applications based on advertisement

摘要

The disclosure details the implementation of apparatuses, methods and systems for a Framework for Ad-hoc Applications Based on Advertising (FAABA). The FAABA may employ short-range radio-frequency communications. The disclosure teaches mechanisms for providing targeted advertising in connection with ad-hoc applications/point-to-point (P2P) communications between user terminals. In a manner, the invention teaches general collection components for user terminals, which is responsible for collecting and maintaining a dynamic set of advertisements as a background operation. This allows the user terminals to initiate applications that are based on P2P communication, and furthermore, allows collections of pre-loaded advertisements to be provided to the user terminals along and/or during the P2P communications. Also, the FAABA teaches that after advertisements are stored in the receiving device, the advertisements can be tailored more closely to the interests of the user of the device and the advertisements can be filtered based on current context of the user.

主权项

1. A method, comprising:
receiving data on a mobile client device associated with a first user from encountered access points; causing, at least in part, storage of the data in a buffer on the mobile client device associated with the first user; receiving at the mobile client device associated with the first user, an additional communication from a nearby mobile client device associated with a second user; and determining, by a processor, to display data from the buffer along with the additional communication.