发明名称 CREATING TARGETED ADVERTISING PROFILES BASED ON USER BEHAVIOR
摘要 Methods and systems for a complete vehicle ecosystem are provided. Specifically, systems that when taken alone, or together, provide an individual or group of individuals with an intuitive and comfortable vehicular environment. The present disclosure includes a system that provides a user with tailored advertising. A vehicular advertising system through user observation is able to capture advertising information related to the user in a vehicle. The advertising information stored within a user profile can be used by advertisers, retail outlets, restaurants and the like to enhance a user's experience. The retail outlets, restaurants and other service sites can provide a user with menus, inventory and have products ready for the user upon arrival to the location. Similarly, advertisers can use these user preferences to manage marketing and advertising campaigns presented to the user.
申请公布号 US2014310103(A1) 申请公布日期 2014.10.16
申请号 US201414253315 申请日期 2014.04.15
申请人 Flextronics AP, LLC 发明人 Ricci Christopher P.
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method, comprising: recording information associated with at least one user in a vehicle; determining that at least some of the recorded information includes advertising information; associating, the advertising information with the at least one user; storing, in a memory, the advertising information; and presenting an advertisement based at least partially on the stored advertising information, to the at least one user in the vehicle.
地址 San Jose CA US