发明名称 |
Sponsoring resource downloads |
摘要 |
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a request from a mobile device to load a resource and determining a transmission cost for loading the resource over a metered network. The method further comprises identifying sponsored content items for delivery with the resource, the sponsored content items being included in slots for presentation along with third-party content associated with the resource, each sponsored content item having an associated bid that represents an amount that will be paid by the sponsor for presentation of a given sponsored content item. The method further comprises determining a credit to be awarded toward load costs based on the bid, and providing a label that indicates a reduced cost to load the resource when a load of a resource is partially or entirely sponsored based on the credit. |
申请公布号 |
US8862564(B2) |
申请公布日期 |
2014.10.14 |
申请号 |
US201213671103 |
申请日期 |
2012.11.07 |
申请人 |
Google Inc. |
发明人 |
Lee Paul;Hecht Gregory M. |
分类号 |
G06F17/30 |
主分类号 |
G06F17/30 |
代理机构 |
Fish & Richardson P.C. |
代理人 |
Fish & Richardson P.C. |
主权项 |
1. A computer-implemented method comprising:
receiving a request from a mobile device to load a resource; determining a transmission cost for loading the resource over a metered network; identifying one or more sponsored content items for delivery along with the resource, the sponsored content items being included in one or more slots for presentation along with third-party content associated with the resource, each sponsored content item having an associated bid that represents an amount that will be paid by the sponsor for presentation of a given sponsored content item; determining an amount of credit to be awarded toward load costs based at least in part on the bid; and providing a label responsive to the request for presentation on the mobile device that indicates a reduced cost to load the resource when a load of a resource is partially or entirely sponsored based at least in part on the amount of credit that is determined. |
地址 |
Mountain View CA US |