Use of browser history file to determine web site reach

摘要

Methods and apparatus for using a browser history file to determine web site reach are disclosed. An example method includes accessing Web site access history information stored at a client computer, accessing a user setting corresponding to a duration of time for retention of the Web site access history information, and sending the Web site access history information and the user setting to a collection computer different from the client computer.

主权项

1. A method comprising:
accessing, with a processor, Web site access history information stored at a client computer, the Web site access history information including access history information for at least a first Web site of a first internet domain and a second Web site of a second internet domain different than the first internet domain; accessing a user setting corresponding to a duration of time for retention of the Web site access history information, the user setting stored at the client computer for a browser executed by the client computer, wherein Web site access history information that exceeds the duration is removed from the Web site access history information while the user setting and Web site access history information that does not exceed the duration set by the user setting are retained; sending the user setting to a collection computer different from the client computer; and repeatedly sending the Web site access history information to the collection computer, wherein the collection computer receives Web site access history information from a plurality of client computers for a plurality of users, the Web site access history information from the plurality of client computers arranged in a common format.