ENTERPRISE DATA RE-MATCHING

摘要

A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.

主权项

1. A method for managing distributed and disconnected entity records, the method comprising:
receiving, at an enterprise data module included in a data processing system, first market entity records from a first source, by executing a program instruction in a data-processing system, wherein the first source includes an engine storing just-in-time advertising-platform-enabled market entity records, the first market entity records associated with a first identifier; receiving, at the enterprise data module included in a data processing system, second market entity records from a second source, by executing a program instruction in a data-processing system, wherein the second source includes an advertiser services module, the second market entity records associated with a second identifier different from the first identifier; matching the first and second market entity records to a first enterprise associated with a first enterprise identifier, by executing a program instruction in a data-processing system; receiving a changed market entity record from one of the first source or the second source, by executing a program instruction in a data-processing system, wherein the changed market entity record includes changed entity information; and re-matching the changed market entity record to a second enterprise associated with a second enterprise identifier different from the first enterprise identifier, by executing a program instruction in a data-processing system.