SYSTEM AND METHOD FOR APPLYING TARGETED AUDIENCE BID MODIFIERS

摘要

Method and system for modifying bids for impressions in an online advertising platform. A target audience definition and a bid modifier value are received from a user of the advertising platform using a platform interface, and the bid modifier value is associated with the target audience definition. A call for an advertisement to be served to an impression consumer is received, and the impression consumer is determined to be included in the target audience definition. The bid modifier is then applied to a bid price generated in response to the call.

主权项

1. A computer-implemented method comprising:
receiving, from a user of an online advertising platform, a target audience definition and a bid modifier value; associating the bid modifier value with the target audience definition; receiving a call for an advertisement to be served to an impression consumer; determining that the impression consumer is included in the target audience definition; and applying the bid modifier value to a bid price generated in response to the call, thereby creating a final bid price.