| 摘要 |
<p>A method and system for determining customer lifetime value (CLV) for a business is described. The method may include receiving, (302) from a user, inputs associated with a plurality of parameters. The plurality of parameters correspond to customer transactions. The method may further include determining, based on the received inputs, a CLV base model applicable for the business. The CLV base model is determined from amongst a plurality of pre-defined CLV base models. Further, the method may include identifying (310) at least one market scenario from amongst a plurality of pre-configured market scenarios for the business. Each of the plurality of pre-configured market scenarios are based on a combination of the plurality of parameters. The method may also include computing (314) a consolidated CLV for the business based on the determined CLV base model and the at least one identified CLV scenario model. P105128/8410359 300a , RECEIM-E INPUTS ASSOCIATED WITH A BUSINESS FROM A USER , WHEREIN THE INPUT |INCLUDES PROVIDING A VALUE To PARAME TERS CORRESPONDING TO CUSTOMER TRANSACTIONS DETERMINE A GROUP OF THE BUSINESS BASED ON THE VALUES PROMADED To TJHE IDENTIFY A CUSTOMER LIFETIME VALUE (CLV) BASE MODEL FOR THE DETERMINED GROUP OF BUSINESS NO ARE MARKET SCENARIOS PLICABLE FOR THE BUSINESS IDENTIFY AT LEAST ONE MARKET SCENARIo FROM AMONGST A PLURALITY OF PRE CONFIGURED SCENARIOS FOR THE BUSINESS DETE RMINE A CLV SCE NARIO MODE L FROM AMONGST A PLURALITY OF MODE Ls FOR TH E BUSINE SS COMPUTE A CONSOLIDATED CLV FOR THE BUSINESS Fig. 3a</p> |
