| 摘要 |
Generally, this disclosure describes variable reward offers based on travel route. Techniques may include mapping a travel route from a first location to a second location using a mobile device, the mobile device configured to display at least a portion of the travel route; requesting an interest profile from a user, the interest profile comprising a place of interest and a deviation distance; and receiving a reward offer related to the interest profile and the travel route by the mobile device, the reward offer configured to cause the user to deviate a deviation distance from the travel route to redeem the reward. |
